What Kaps is about
What makes it different
Kaps is a Premiere Pro plugin that turns speech into ready-to-place captions โ correctly timed, naturally broken into lines, and right in the editor. It started with Hebrew, the language Adobeโs own transcription didnโt support, and now covers any language Whisper handles.
Plans run $39โ$199 a month by transcription minutes, with a free trial.
The business was bootstrapped to $70K MRR and $1M+ ARR within about a year of launch, with 40,000+ users โ founder-reported in Technori (January 2025). Growth came from video-editing influencers: the first post brought $4,000 in pre-orders in 30 minutes, and Kaps eventually worked with 70โ80 of them.
Kaps was originally built by video editor Ben Lavi, who sold it in March 2024; Yuval Steuer and Roey Lalazar run it now. It also supports DaVinci Resolve and After Effects.
๐ Teardown
How Kaps makes money โ the problem, the price, the customers, and whether you could build it.
Read the teardown โ