What Needle is about
What makes it different
Needle is the agent-native outbound engine: instead of opening another sales dashboard, you run your entire outbound motion from the AI agent you already use. It ships as an MCP server — connect it once to Claude, ChatGPT, or Grok, describe your ideal customer in a single prompt, and your agent finds the leads, enriches them, and launches the campaign. The channels are the ones where buyers actually answer: LinkedIn, Instagram, and email, with WhatsApp and SMS on the way.
Finding leads works the way a great sales operator works. Your agent builds lists from LinkedIn people and company search plus post-reaction audiences, from Instagram likes, comments, and followers, and from Places — real businesses as they appear on maps, filtered by category and city. Needle claims 212 matching founders from a single prompt like "find founders at seed to Series A SaaS startups in Europe," automatically skipping people already in your CRM.
Every message is grounded in what the lead actually said and did. The agent drafts from the lead's profile, the signals that made them match your ICP, and your own past conversations with them — you approve the angle once per segment, and Needle applies it per lead. One campaign can mix LinkedIn messages and email in a single sequence with wait steps, and the product reflects on performance: its insights note, for example, that leads who engaged with your posts accept twice as many invites, and that replies sent within 15 minutes book three times more calls.
The differentiator is safety. Needle enforces per-account daily limits, human-like cadence, and a warm-up schedule for new senders — and refuses to exceed them. Suppression lists automatically skip customers, open deals, and people a colleague already contacted, so aggressive outbound doesn't burn the accounts you rely on. A unified inbox and a campaign funnel view (sent, accepted, replied, booked over the last 30 days) keep performance visible.
Needle is built by a Berlin-based team led by co-founders Jan Heimes (CEO) and Onur Eken (CTO), who founded the company in late 2024 and raised a $2.2 million seed round led by 468 Capital and Presight Capital in March 2025. After two pivots, the team rebuilt around what it calls the outbound engine: an agent-first product for founders, sales teams, recruiters, and agencies. The site reports 400+ teams run their outbound on Needle, with a free 7-day trial (no card) and simple per-sender pricing from $69 per connected account per month, leads included.
